KID ROCK’S ‘BORN FREE’ TO BE MLB PLAY-OFFS THEME

Posted by maureen on September 2nd, 2010 filed in Hot News

Kid Rock’s red-white-and-blue résumé is about to get the ball entry.

The rousing, nationalistic “Born Free,” the pretension lane from the Detroit rocker’s arriving album, has been enlisted by TBS as the central selling thesis for the network’s Major League Baseball postseason coverage.

Turner Sports has combined the 2 1/2 -minute video for the song, which intersperses ball footage as well as scenes from Rock’s new concerts during DTE Energy Music Theatre. That full-length video will entrance Friday upon National CineMedia’s 14,600 film screens, together with Star as well as Cinemark theaters in metro Detroit.

Clips from the video will be repurposed for blurb spots opposite the Turner networks, together with TNT as well as CNN. The strain will be integrated in to the diversion presentations upon TBS, which will air the playoffs starting Oct. 6.

“Born Free” was “the undiluted track” for the ball campaign, the Turner Sports comparison manager pronounced in the statement.

“It’s the strain with an all-American feel which connects ideally with America’s the one preferred pastime,” pronounced Craig Barry, the comparison clamp boss of calm for Turner Sports. “Having the event to fire Kid Rock’s opening in front of his hometown throng combined the energetic appetite which could not be duplicated.”

The manuscript “Born Free,” Rock’s eighth, is due Nov. 16.

Contact BRIAN McCOLLUM: 313-223-4450 or

mccollum[at]freepress.com